DISTRIBUTION
There are two main approaches to distribution, and The Savino Group can help you determine which approach aligns best with your business strategy. Additionally, The Savino Group may provide third party distribution services in certain scenarios.
There are two main approaches to distribution, and The Savino Group can help you determine which approach aligns best with your business strategy. Additionally, The Savino Group may provide third party distribution services in certain scenarios.
Third Party Marketers
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Agreement with a separate entity to sell the fund/strategy generally in exchange for a percentage of fees
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Advantages include low overhead costs and limited commitment based on the negotiated contract
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Disadvantages include competition with other products that the marketing firm represents and the regulatory oversight burden that still lies with the manager
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Introduce firms that specialize in your target market
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Contract negotiation
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Verify proper regulatory registration
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Manage relationships with firms including prospect lists and marketing material portals
How can The Savino Group help?
Internal Sales Team
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Hired staff dedicated to exclusively sell a manager's product offerings
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Advantages include concentrated sales development through all market conditions, ability to thoroughly educate sales staff on investment strategies, and greater transparency of sales activity
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Main disadvantage is high initial cost with ongoing overhead costs - Hiring a sales staff must be viewed as an investment
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Build budget and hiring plans
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Source and interview potential hires
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Outline goals and evaluation criteria
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Implement processes for bridging marketing strategy with distribution strategy
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Create a culture of compliance
How can The Savino Group help?